Glenn joined Advance Analytics as a founding Director in 2010. Prior to this, Glenn was the National Manager of Decision Systems at Synovate. At Synovate, Glenn worked in a variety of different technical and analytic roles in both support and managerial capacities, using his experience in research, analytics, innovation and development to provide clients with information and advice to solve business issues.
“My career started when businesses were worried about the damage that their internal customer data could do to them (Y2K). These days, their customer data is the only long term competitive advantage that they can maintain.
I see Advance Analytics as reflecting this change, and allowing other businesses to access the skills and expertise that they may not have in house to ensure that they are getting the most from the data that they collect. Finding ways to leverage your own internal knowledge, and then aligning this with additional data sources can give a business a real advantage over their competitors. There is more than enough information out there these days, the challenge is being able to combine the right pieces at the right time to tell the right story. Information without insight is inexcusable.”
Copyright 2010
Advance Analytics